Apricot Office Furniture
Display through Interaction
For Apricot, I designed a website that made the brand easier to navigate and more product-focused. By organizing categories, featured products, and support information more clearly, I helped users browse the site more efficiently and understand the company’s offerings at a glance. This made the brand feel more reliable, practical, and accessible online.
About the brand
Apricot Office Furniture is an in-house brand developed to offer accessible and budget-conscious office furniture solutions. My role in this project focused on building a cohesive visual system that could support both brand identity and day-to-day sales communication.
I created a range of print and digital materials, including product sheets, catalogs, pricing documents, and website content. The goal was to present the brand as clear, reliable, and professional while helping the sales team communicate product information more effectively to clients.
Through this project, I explored how branding can function not only as a visual identity, but also as a practical system that supports usability, consistency, and business goals across multiple touchpoints.
See my work
Here are a few of my other projects. Feel free to explore.
