Ad Campaign
Packaging

Lake Ontario Brewing

Packaging Design
Objective
To create a distinctive packaging concept and promotional campaign for a fictional beer brand.
Strategy
I combined illustration and painting-inspired visuals to build an expressive identity that reflects the flavour and personality of each beverage.

Packaging with style

This is a magazine advertisement I created for the lager and the root beer. The concept is to give both beverages similar packaging so that children drinking the non-alcoholic option can feel included in the shared experience.

About the project

Lake Ontario Brewing is a conceptual beer brand I created as a packaging design project. Inspired by the bold and colourful bottle illustrations often seen in local liquor stores, I developed a series of visuals influenced by Delaunay and Picasso. Each design was intended to capture the character of a specific flavour while creating a strong and memorable shelf presence. I also designed a magazine advertisement to extend the visual identity beyond the packaging itself.

Lake Ontario Brewing is a conceptual beer brand I created as a packaging design project. Inspired by the bold and colourful bottle illustrations often seen in local liquor stores, I developed a series of visuals influenced by Delaunay and Picasso. Each design was intended to capture the character of a specific flavour while creating a strong and memorable shelf presence. I also designed a magazine advertisement to extend the visual identity beyond the packaging itself.