Ad Campaign
Photography

Canon AE-1 Advertisement

Advertisement Campaign
Objective
To create a series of advertisement photographs for the Canon AE-1, each tailored to a different target audience.
Strategy
I explored how the same product could be positioned differently through visual language, layout, and tone for publications with distinct readerships.

This project is a series of advertisement photographs I created in a photography class. The goal was to promote the Canon AE-1 film camera to three different target audiences: readers of Time, People, and Wired. I was interested in exploring how the same product could be communicated in different ways depending on the audience, and how visual style can shift the message while maintaining a consistent product identity.

About the project

This project is a series of advertisement photographs I created in a photography class. The goal was to promote the Canon AE-1 film camera to three different target audiences: readers of Time, People, and Wired. I was interested in exploring how the same product could be communicated in different ways depending on the audience, and how visual style can shift the message while maintaining a consistent product identity.